WHAT’S INSIDE
The details behind the machine
we create and run for you.
Get ready to get nerdy.
One Time 90 Minute Onboarding.
Tracking & data infrastructure. This is the plumbing most shops never set up, and it's why everything else actually works.
Server-side conversion tracking
(CAPI tunnels)
This is service #1 that others dont provide, because its hard, expensive, & they know you dont know about it. These are direct server-to-server pipes from your site into Google and Meta. when someone calls or books, that signal goes straight to the ad platforms so they learn who your real buyers are and go find more like them.
Without it you will lose 30-40% of your Tracking!
Survives ad blockers, browser privacy, and the iOS changes that break normal pixel tracking
Feeds clean data back so your budget chases booked routes, not clicks
Enterprise grade feature, most agencies never set this up
Pixel + GA4 setup and event mapping
the standard tracking layer, done right, so nothing about your traffic is a guess.
full pixel and GA4 install, checked and verified
every key action mapped: page views, calls, form fills, bookings
Custom conversion events
we tell the ad platforms exactly what a real lead looks like for you, then optimize toward it.
call, form, and booking tracked as separate conversions
campaigns trained to spend on the actions that book routes
Attribution and UTM tracking
every lead traces back to where it came from.
No more "i think Facebook is working."
You will know which ad, page, and keyword booked the job, and we will continually optimize against those best results.
1. THE FOUNDATION
How we get you found first
Google Ads (Search + Perf Max)
built and managed so you show up the second someone searches for pool service near them.
full campaign build, keywords, negatives, ongoing tuning
budget moved toward what books, away from what doesn't
Meta Ads (Facebook + Instagram)
reaches homeowners in your area before they even start searching.
creative, targeting, and retargeting handled for you
one offer per audience, tested and rebalanced
Local Service Ads + Google Guaranteed
the badge at the very top of Google that says Google vouches for you.
setup, verification, and lead management
Conversion landing pages and
website work
the pages your ads point to, built to turn a click into a call & save you up to 30% per result by managing googles formula.
fast on mobile, click to call up top, one simple form
a page per service or city so the message matches the search
On-page SEO and schema
the behind-the-scenes code that helps Google understand and rank you.
Google Business Profile optimization
your map listing, dialed in. the single biggest lever for showing up on the map.
categories, services, photos, posts, and Q&A handled
kept active so Google keeps trusting it
Citations and NAP consistency
your name, address, and phone matched everywhere online so Google doesn't get confused.
Geo-grid rank tracking
we scan your rank block by block across your area, not just one number.
see exactly where you win and where you vanish
tracked over time as we move you up
AI search visibility
showing up when someone asks ChatGPT or Google's AI for the best pool service near them.
This is the new search battleground, and most shops don't know it exists yet or how to harness it.
Competitor intel
we watch who's beating you and where, then go take it to them directly. And you are continually informed in the portal on your heat map.
2. ATTRACT
We ensure youre catching EVERY Lead.
Call tracking and recording
every call tracked to the ad that drove it, and recorded and auto transcribed for you so nothing's lost.
Missed-call text-back
miss a call and the lead gets an instant text, so they don't just dial the next guy. This is automatic, within seconds.
24/7 AI Concierge(upgrade)
answers every call and books the job even when you're on a route or asleep or vacation!
sounds natural, handles common questions
qualifies the customer & captures the address and need
sets a booking time or your preferred next step
texts you the details so nothing slips
3. ANSWER
Whomever we contract with in a given zone is the sole partner we take in that zone, full stop.
Territory exclusivity
one pool pro per area, roughly 150 square miles centered from your business address. We partner & don't run our killer playbook for the shop down the street.